B&G Foods’ Cinnamon Toast Crunch is looking to be added to another breakfast time ritual as they’ve just announced a new toast spread.

We will give you a moment to pick your jaw up off the floor and say hello to Cinnamon Toast Crunch Creamy Cinnamon Spread. ✨ pic.twitter.com/pb2fMwNVp4

— Cinnamon Toast Crunch (@CTCSquares) March 21, 2022

“The successful introduction of Cinnamon Toast Crunch Cinnadust Seasoning Blend showed us that consumers are eager to find new and innovative ways to enjoy their favorite foods and flavors, such as Cinnamon Toast Crunch cereal,” said Jordan Greenberg, Executive Vice President and Chief Commercial Officer, B&G Foods. “Cinnamon Toast Crunch Creamy Cinnamon Spread will offer consumers new opportunities to enjoy the flavors of the iconic cereal well beyond breakfast.”

The New Cinnamon Toast Crunch Creamy Spread Will Replace Your Love Of Peanut Butter https://t.co/LGhW63RhyW

— House Beautiful (@HouseBeautiful) March 21, 2022

Like other popular spreads on the market – like peanut butter, Nutella, and mayonnaise, the name a few — B&G Foods hopes that consumers of the sweet cereal will use this spread on a number of foods like fruits, cookies, and of course, toast. Fans of the cereal can expect the spread to launch in the coming weeks at Kroger stores nationwide.

Photo | iStock